1. Create constancy of purpose for improvement of products and service
2. Adopt a new philosophy; we are in a new economic age
3. Cease dependence upon inspection as a way to achieve quality
4. End the practice of awarding business based on price tag
5. Constantly improve the process of planning, production, and service this system includes people
6. Institute training on the job
7. Institute improved supervision (leadership)
8. Drive out fear
9. Break down barriers between departments
10. Eliminate slogans/targets asking for increased productivity without providing methods
11. Eliminate numerical quotas
12. Remove barriers that stand between workers and their pride of workmanship; the same for all salaried people
13. Institute programs for education and retraining
14. Put all emphasis in the company to work to accomplish the transformation
